E59 | Starbucks Reserve® & Sustainability

REFERENCES:

Starbucks and sustainability

The Huffington Post (Shahien Nasiripour) -
Starbucks Is Selling Nearly A Half-Billion Dollars in ‘Sustainability’ Bonds
 

Reserve yourself before confronting SBUX with quality standards

Fortune.com (John Kelly) -
Starbucks' Sales Jump Leads To Confidence In High-End Coffee Strategy
 

The color of my coffee mug does what?

The Washington Post (Roberto A. Ferdman) -
The color of your coffee mug can change the way your coffee tastes

 

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