E23 | The Growing Demand For Convenience

We are fortunate to live in a time where convenience is, well, convenient. Advances in Technology allow for complicated tasks of labor and communication to be accomplished with ease and makes up for most our comfortable lifestyles. But is convenience always the correct response? We have all taken note of the many brewing devices on todays market that provide coffee beverages at an alarmingly convenient rate. instant coffee, K-cups/coffee pods and canned/bottled cold-brew beverages make consuming our favorite drinks a seemingly effortless task.

Now, in the 21st century, coffee is the world's most popular beverage and is second only to oil as the most traded global commodity and a growing trend for 'specialty coffee'.

 

We find ourselves taking the time to perfect our brewing techniques and pay particular attention to a higher standard of quality. As the growing demand for specialty coffee emerges, will we stand by our education and training to uphold a tradition of meticulously crafting our coffee or will convenience once again leave its mark and ultimately change the way we enjoy specialty coffee.

 

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